According to aero-propulsion engineering, most of a plane's fuel is burned when it is taxi-ing and taking off, not when cruising in mid air. Any new venture needs to overcome an initial resistance in order to achieve a breakthrough.

I am not usually fond of reading corporate marketing material but ended up flipping through the pages of a book I came across in the hotel..

When the world surprises the hell out of you and leaves you at the mercy of cash flows, anything and everything goes. Apparently what doesn't kill you makes you stronger.