In aero-propulsion engineering, it has been found that the most amount of fuel per kilometer is burned when a plane is taxi-ing and taking off, not when it is cruising in mid air.

It takes the most amount of energy for a plane to break that initial resistance, to move, to reach escape velocity and to eventually fly.

---

When assembling a team to build a new product or a new business, all members must have the ability to overcome that initial resistance. And the truth is: If you are building anything new, you are always going to face resistance. 

The team cannot be complainers. They cannot keep lamenting on the fact that this is a new market, a new product, or that there are simply not enough resources and internal / external support to do whatever they need to do.

They certainly also cannot be wasting time putting together slides to explain in ten different ways why something doesn’t work, or why it cannot be done. They neither feel victimized nor do they spend time assigning blame. 

They just get it done.

There is no room for excuses, because that’s the only way to break that initial resistance, that is all there is to it.